NBL launches “Take a Second” campaign ahead of Easter weekend

WINDHOEK: Namibia Breweries Limited (NBL) on Tuesday launched the ‘Take a Second’ campaign, to advocate for responsible alcohol consumption, ahead of the Easter long weekend.

NBL Manager for Corporate Affairs Surihe Gaomas-Guchu in a press release said the brewery aims to raise awareness about the importance of moderation and mindfulness when indulging in alcoholic beverages.

‘The brewery encourages individuals to consider the consequences of over-indulgence, and emphasizes the need to enjoy alcohol responsibly to safeguard both personal well-being and the safety of others,” she said while emphasizing that the campaign underscores the significance of adopting a positive attitude and behaviour towards consumption, promoting a balanced approach to enjoyment.

She stated that the campaign offers practical tips for responsible drinking and NBL advises individuals to moderate their alcohol intake by spacing out drinks with water or opting for non-alcoholic alternatives.

‘Understanding one’s limits is also cruc
ial, considering factors such as age, weight, and overall health. NBL highlights the impact of food intake on alcohol absorption, recommending individuals to eat well and stay hydrated to mitigate the effects of alcohol on the body,’ she noted.

Goamas-Guchu further said that the campaign stresses the imperative of never drinking and driving, emphasizing the risks of accidents and injuries associated with impaired driving.

To further promote responsible consumption, NBL encourages individuals to plan transportation ahead of time, designating a sober driver among friends or utilizing alternative transportation options.

‘As part of our educational efforts, NBL introduces ‘EduDrink,’ a six-part online course aimed at enhancing knowledge on responsible consumption accessible through www.edudrink.com,’ stated Gaomas-Guchu, further urging citizens to prioritize safety and well-being while celebrating.

By advocating for responsible alcohol consumption, the brewery hopes to foster a culture of moderation and mindf
ulness, ensuring a positive and enjoyable holiday season for all.

Source: The Namibia Press Agency