Africa Asean MENA Pakistan Press Releases South Africa

Infant Formula Producers Facing Crisis Can Rely on Southern California ProTab Labs for Safe Rapid Large-Scale Production of Premixes and Packaging Solutions

Foothill Ranch, Calif., June 16, 2022 (GLOBE NEWSWIRE) — To tackle the infant formula crisis, producers can rely on Southern California supplement solutions contract manufacturer ProTab Laboratories to blend custom premixes and produce and package infant formula with a rapid turnaround time.

“ProTab is in the perfect position as a supplement solution manufacturer and packager to prioritize infant formula production with safety and scale to help replenish the supply in the market,” said Joanne Hsu, vice president of operations. “We are ready to produce safe, high-quality premixes with careful processing and top-quality standards at our facility for reassuring parents and babies that they will have access to quality and safe infant formula.”

Safety continues to be at the forefront of the crisis. ProTab has the capabilities of in-house analytical laboratory services for quality control validation, including analytical capabilities. The company is FDA registered with cGMP, FSMA, and FSSC 22000 certified by NSF.

“ProTab can rapidly turn around the production of powder and premix for liquid infant formula at a large scale to bolster the supply of products with proper FDA-inspected nutritional values and safety,” said Hsu. “Our certifications are the gold standard of safety for reassuring our manufacture of food and supplement solutions, including infant formula premix solutions.”

“As a GFSI certified producer and packager of supplement solutions, ProTab elevates food safety to the next level with our state-of-the-art facility, coupled with our quality control procedures and testing,” said Fariba Samadi, director of quality assurance and regulatory affairs. “Following stringent quality assurance and safety processes, we evaluate the quality of raw materials before manufacturing as well as the finished goods.”

Infant formula producers can leverage ProTab’s modern technology for precision blending needed for producing infant formula. Microencapsulation is offered to mask the undesirable characteristics of particular additives and formula ingredients. The technology is part of ProTab’s recent multimillion-dollar expansion to increase the footprint for blending and mixing premix solutions.

ProTab can also help secure the best materials and ingredients if needed; the company keeps up with the newest production and delivery technologies and the latest regulatory requirements and considers modern formulation and consumer trends.

For specific needs in labeling and standards, ProTab Labs can manufacture products to the specification of USDA Organic, Non-GMO Project Verified, Halal, and Kosher. The company is registered with Health Canada as a foreign manufacturer site.

“We encourage infant formula manufacturers and brand holders to bring their formulas and packaging schematics to work with us,” said Hsu. “We are confident in helping everyone get through the bottleneck together and positioning ProTab as a long-term infant formula production partner,” said Hsu.

About ProTab Laboratories
ProTab Laboratories is a custom research contract manufacturer operating a state-of-the-art facility in Southern California for providing rapid turnaround services for tablet, capsule, and powder form products, along with high-capacity mixing processes for nutritional and dietary supplements, tableting, microencapsulation, granulation, and milling. ProTab can guide brands through the product development and technical process from inception to the final product.

Contact us at

For brands that would like to strengthen their vendor diversity profile, ProTab is also a certified Women-Owned Business Enterprise.

ProTab’s manufacturing operation is fully compliant with all current Good Manufacturing Practices (cGMP) established within the industry and meets or exceeds all quality standards for Nutritional Supplements. The company has established Standard Operating Procedures (SOP) to ensure that this standard is met in all manufacturing process phases. Our quality control standards are compliant with Kosher, Halal, Health Canada, USDA Organic, State of California Department of Public Health, NSF, and Non-GMO Project Verified.


Ana Arakelian, Head of Public Relations and Communications
ProTab Laboratories

UN: Record Numbers Displaced by War, Persecution

A record 89.3 million people had been driven from their homes by war, violence, persecution, and human rights abuse by the end of 2021, up 8% from the previous year, according to the U.N. refugee agency’s annual Global Trends report.


U.N. High Commissioner for Refugees Filippo Grandi says the figures are made even worse when the number of people forced to flee by Russia’s invasion of Ukraine is included.


“Ukraine has displaced anyway between 12 and 14 million people, depending on how you count them. So, the figure has exceeded 100 million. This is due to a rise in conflict and crisis,” he said.

Emergencies have caused the numbers to climb every year over the past decade. The UNHCR says Russia’s Ukraine invasion has spurred the fastest, and one of the largest, forced displacement crises since World War II.


While the world is focused on Ukraine, Grandi urges governments to pay attention to the many emergencies that have preceded Ukraine and continue to shatter the lives of millions of people.


“We have Ethiopia at the end of 2020 and through 21. We had the Afghanistan situation in the summer of last year: Syria, for example, South Sudan. The question of Palestine refugees. These have been very longstanding crises that add to the numbers,” he said.


The UNHCR says refugee numbers rose to more than 27 million last year, while those displaced by conflict within their own countries increased to 53.2 million.


Dispelling common perceptions, the UNHCR says more than 80% of refugees fled to poor and middle-income countries.

The report finds five countries — Syria, Venezuela, Afghanistan, South Sudan, and Myanmar— account for more than two-thirds of the globally displaced. It says Turkey took in the most refugees, followed by Colombia, Uganda, Pakistan, and Germany. The United States is still the top refugee resettlement country in the world.



Source: Voice of America


Refugees in South Africa Demand Resettlement Due to Xenophobia

Dozens of refugees camped outside the United Nations refugee agency office say they have been living in South Africa for two decades, but now they no longer feel safe.

Most are from the Democratic Republic of Congo, where they escaped war.
But increasingly, they say they’ve had their small businesses looted, homes robbed and been personally attacked amid growing waves of xenophobia.

Lillian Nyota has been a refugee in South Africa since 2001.

“We ran away from our country, running from tribulations,” she said. “We came here in South Africa, we found more trouble, more tribulations. Because xenophobic attack is real, xenophobia is real, no one can deny it. It’s real.”

South Africa is home to more than 250,000 asylum seekers. Nyota’s group said they’ve moved from community to community, but violence eventually follows.

She said they’re now asking that the United Nations refugee agency move them to a safe third country.

“Any place that they can take us that way we can be safe with our families,” Nyota said. “We can live and move on with our lives so that our children can go to school.”

Xenophobic violence has become increasingly pronounced in South Africa with bursts of riots and murders since 2008.

Earlier this year, amid a wave of anti-migrant marches, a Zimbabwean man was killed in a Johannesburg township, authorities say because of his nationality.

Experts blame the problem on the country’s history of violence, socioeconomic issues and growing anti-foreigner politics.

Silindile Mlilo, a researcher at the University of Witwatersrand, said with xenophobic violence, there is usually no differentiation between refugees or asylum-seekers.

“If government is not seen as doing anything, it also discourages migrants and refugees who are in the country, because it’s like, is it safe for me?” Mlilo said.

Resettlement is not an option for most refugees.

The U.N. refugee agency, UNHCR, said only 1 percent of refugees globally are moved from one host country to another for exceptional circumstances.

Laura Padoan, spokesperson for UNHCR South Africa, said it’s only the most vulnerable refugees who are typically eligible for resettlement.

“That can be survivors of sexual or gender-based violence. It can be women and children at risk, people at risk because of their religious persecution,” Padoan said. “We really urge these refugees to take up the offer of local integration or repatriation, because no one wants to see people living out on the street.”

But these refugees outside her office maintain re-integration is not an option and say they will stay camped there until there’s a plan for them to leave South Africa.




Source: Voice of America


China Says It Has ‘Zero Tolerance’ for Racism Amid Malawi Fallout

The Chinese government is working to prevent continued diplomatic fallout and protect its image in Africa after racist videos of African children made by a Chinese man living in Malawi surfaced this week.

The BBC’s investigative report into the videos found a man named Lu Ke who allegedly filmed African children unknowingly saying offensive things in Mandarin such as “I’m a black monster and I have a low IQ.” The videos were then sold on a Chinese website, according to the BBC.

The news sparked outrage in Malawi, with netizens expressing their fury on Twitter and Foreign Minister Nancy Tembo saying the country felt “disgusted, disrespected and deeply pained.”

After the Chinese Embassy in Malawi was initially criticized for its tepid response to the scandal, dismissing the videos as old news because they were filmed in 2020, they released a new, stronger statement on Thursday.

The embassy said, “The Chinese community in Malawi has voiced their condemnation to racism in strong words,” adding that “the isolated case by a fool individual does not change the whole picture.”

China’s top diplomat in the region, Wu Peng, has also been engaging in damage control. He went to Malawi on Tuesday, where he met government officials, tweeting, “Nice to feel in person the Warm Heart of Africa. Malawi is a beautiful country with lovely people.”

Wu Peng also tweeted, “I just reached an agreement with Malawian FM that both #China&#Malawi have zero tolerance for racism. China has been cracking down on these unlawful acts in the past yrs. We’ll continue to crack down on such racial discrimination videos in the future.”

The day after his visit, Malawi’s Ministry for Foreign Affairs tweeted about a new Chinese scholarship opportunity for Malawians to study in China for a master’s degree, which some skeptics online saw as another way for Beijing to mitigate the fallout from the scandal.

Many Malawians are unconvinced by China’s apologies. The online news publication Malawi 24 reported that a Malawi-based group, the Centre for Democracy and Economic Development Initiatives, has called on the police to trace all Chinese nationals in the country and find out whether they’re there illegally or misrepresenting their reasons for being in the country.

Ralph Mathekga, a South African political analyst, told VOA that China has a history of racism toward Africans, yet governments on the continent were often loath to raise such issues because of Beijing’s economic clout.

“The video is not too surprising. … I think China is never brought to account in human rights and race relations in the country’s relationship with Africa,” he said.

But Cobus van Staden from the South African Institute of International Affairs said the videos could still be damaging.

“These kinds of depictions of Africans have a long, bad historical precedence. … I think it could be harmful for China’s image on the continent,” van Staden told VOA.

In Washington, Marco Rubio, a Republican senator from Florida and one of the most vocal China critics in Congress, tweeted about the BBC documentary, saying it was “disgusting and inhumane” and directly blaming the Communist Party of China.

In recent years, one of Beijing’s key talking points has been racism in the United States. Chinese officials and state media regularly focus on high-profile cases of police killings of African Americans like George Floyd to accuse the U.S. of racism and human rights abuses.





Source: Voice of America

Africa Press Releases South Africa

$BioFi Ecosystem Announcement – Biometric Financial (BioFi) Announces a New Provider Relationship with Providence Software Solutions – South Africa

$BioFi Safeguards Your Personal data while Leveraging the Blockchain and Decentralized Web 3.0 services

WELDON SPRING, MO / ACCESSWIRE / June 16, 2022 / Biometric Financial (BioFi), an innovative ecosystem and Providence Software Solutions – South Africa, owner of the Mobile Pay digital wallet announce today that Providence will become a New Provider in the Biometric Financial ecosystem. The New Provider relationship will allow Providence to offer the BioFi biometrics within its digital wallet, across all of its existing customers, and to all potential new customers, while supporting accelerated adoption of the $BioFi token.

Providence will integrate the BioFi biometrics into the Mobile Pay digital wallet, and showcase this solution in South Africa, the Middle East, and throughout India, engaging hundreds of corporate customers, who themselves have the ability to become Providers in the Biometric Financial ecosystem.

Providence provides direct access to over 100 companies, with a combined community size of 20+ million users across South Africa, the Middle East, and throughout India.

The BioFi biometric solution will be utilized to authenticate customers on the various products that Providence manages as part of its service provider relationships. The $BioFi token will be utilized as the method of payment for authentication services.

Providence applications will also be pre-loaded on the Phenix X1 smartphone which will allow for expanded usage wherever the smartphone is sold across the regions where Providence is active. The UniSafeBox password manager and Krptic wallet will be included in the lineup of solutions that Providence can offer during customer engagements. Providence will also be engaged with the BioFi ecosystem to innovate around immersive experiences with the metaverse for corporate clients and their customers.

The BioFi project represents a Utility Token and a secure set of solutions that leverages biometric security to provide decentralized finance (DeFi) products and services riding on the blockchain. The Phenix X1 smartphone is designed with a highly secure area to protect against fraudsters and to ensure security when running financial apps, transacting online, mining cryptocurrencies, and storing digital assets. UniSafeBox combines biometric encryption technology with blockchain hashing algorithms to secure passwords and a wide array of personal sensitive information.

The Providence engagement philosophy centers around high-end design solutions that leverage the latest and most innovative software and technology. Over the past five years Providence has successfully delivered over a hundred projects in various markets, while providing custom solutions in web applications as well as mobile applications, and providing managed services to valued clients.

Brian Maw, CEO and Co-Founder of Finnovant, Inc., stated, “We are very excited to be working with Prabhakar and Providence Software Solutions as a new Provider in the BioFi ecosystem, where we will offer joint solutions in high growth regions of the world, utilizing the user-friendly biometrics and the $BioFi token – This allows us to secure critical customer data and provide helpful Utility to every person.”

Providers of the BioFi ecosystem can integrate easily with biometric API’s, highlighting the unique utility advantage that the entire service can bring.  The Biometric Financial website showcases many examples of utility currently available or in development, while providing services to tens of thousands of users globally.

BioFi is truly global in nature, not bound by a single language or territory, and designed to be user friendly with the added benefit of helping people feel more secure as access is tied to them individually.

Biometric Financial website:

“In line with our founding values, we know that our customers’ business matters to them, therefore it matters to us. With this in mind we share the same values as Finnovant, where the focus is on the customer,” says Prabhakar Manikonda, Executive Director at Providence Software Solutions – South Africa. “Our Provider relationship with the BioFi ecosystem will help us provide the greatest Utility to our customers with amazing biometric security, while supporting new customer acquisition models with such innovative solutions that improve ease of use.”


Finnovant Inc. was founded with the vision of helping business leaders dramatically improve the way they interact with their critical information and customers. Our focus is on developing emerging technologies with secure blockchain solutions in the areas of Financial Services, Governance, IoT, Healthcare, and more and improving digital security for our customers. Finnovant provides biometric authentication which helps thwart Identity Theft and Fraud.

Follow Finnovant at, Twitter, LinkedIn, Facebook, Instagram, Telegram, Discord

Chris Benedict
Finnovant, Inc.

About Providence Software Solutions – South Africa

Providence Software Solutions – South Africa was Founded in 2005 with the vision of being a results-driven software solution provider. Providence provides innovative and efficient services and solutions that allow companies to achieve their full potential while subscribing to the South African governments Broad-Based Black Economic Empowerment policy and strategy by being a Level 1 B-BBEE company.

Follow Providence Software Solutions on Twitter, LinkedIn, Facebook, Instagram, and also visit the Providence Software Solutions – South Africa company site.

Prabhakar Manikonda, Executive Director

Providence Software Solutions
35 Western Service Road, Wendywood, Sandton
Johannesburg ZA-GP-2148
South Africa
+27 (0) 72 695 5414

SOURCE: Finnovant Inc

Africa MENA Press Releases South Africa

Zoomlion Brings Star Excavator to Buildexpo Africa 2022 and Kicks off Africa Service Tour

NAIROBI, Kenya, June 16, 2022 /PRNewswire/ — Zoomlion Heavy Industry Science & Technology Co., Ltd. (“Zoomlion”; 1157.HK) has presented a lineup of star products, including the ZE215E excavator, at the 23rd Buildexpo 2022 hosted May in Nairobi, Kenya.

Zoomlion announced at the expo that it will kick off the 2022 Africa service tour to visit local customers, inspect and evaluate equipment operation conditions, and troubleshoot problems while giving operation and maintenance training to customers and operators. Zoomlion also aims to understand the customers’ demands better and offer timely assistance. Zoomlion has been carrying out the Africa service tours since 2010.

“Infrastructure construction is of great significance to the development of industrialization and improvement in Africa,” said Li Bin, Deputy General Manager of Overseas Company of Zoomlion. “We follow the localization strategy in terms of product development, such as to cope with the working environment in Africa. We’ve adopted a variety of technological and technical solutions to improve the heat dissipation capacity of the equipment and maximize the protection of key components and ensure the equipment safety.”

Zoomlion entered the African market in 2007 and has established a comprehensive network with an improved product strategy and a strengthened service and spare parts support system. It now sells hosting, earthmoving, concrete machinery, and more across Africa in countries including Algeria, Tanzania, Kenya, Nigeria, Ethiopia, Namibia, Botswana, Mozambique, Zimbabwe, Angola, and Cameroon. To date, Zoomlion has sold a total of 5000 units of equipment in Africa.

In the past decade, Zoomlion has participated in many key construction projects in Africa to support local infrastructure, including the Mombasa-Nairobi Railway, Hass Towers (once highest building in Africa), the new terminal of Houari Boumediene Airport in Algeria.

Zoomlion has registered subsidiaries in South Africa and set up offices in Algeria and West Africa, spare parts warehouses in Algeria and Johannesburg, South Africa, with a local service team consisting of dozens of employees, extended local dealers and distribution channels to provide local customers with one-stop services of sales, service, technology and financing. Zoomlion’s joint venture founded in 2017 in Algeria is now the top three largest Chinese construction machinery exporters in Africa.

“As a leading construction machinery manufacturer, Zoomlion actively supports the constructions in Africa with an effective sales and service team, offering local support to ensure our products operate smoothly,” Mr. Li said.

Africa MENA Press Releases South Africa

Outreach cements commitment to EMEA with new data centre in Ireland

The company’s first European data centre enables EMEA customers to go beyond GDPR requirements to meet stringent data residency requirements including ISO 27701 data privacy certification

LONDON, June 16, 2022 /PRNewswire/ — Outreach, the sales execution platform helping revenue organizations deliver efficient, predictable growth, opened a dedicated EU data centre in Dublin, Ireland, to support its EMEA customers go beyond GDPR requirements to meet stringent data residency requirements. This cements Outreach’s commitment towards helping its global customers adhere to tight privacy regulations.

The new data centre helps Outreach achieve customers’ data residency within the European Union. Hosted in Amazon Web Services’ (AWS) regional data centre in Dublin, it stores customer-owned data associated with Outreach instances. These include prospects, accounts, organisations, and workflow data such as sequences, calls, and meetings contained within the EU infrastructure, all of which are processed using Outreach.

Outreach EMEA customers who opt in to the new data centre will be able to use Outreach Engage, Outreach’s sales engagement platform that enables organisations to maximise prospecting productivity and continuously optimize their sales execution. With proven engagement workflows that turn insights into actions, Outreach Engage helps sellers make the best decisions to advance their deals across every moment of the sales cycle.

Outreach plans to introduce additional features and services, including Outreach Insights reports, Outreach Commit and Outreach Guide, to its new data centre to optimize sales execution across its customer base in EMEA. This will enable salespeople all over EMEA to capitalise on sales automation and buyer sentiment to deliver tailored services to their prospects.

“Our new data centre  allows European sales leaders and their teams to drive growth with an intelligent system that meets the most rigorous data security and privacy requirements in the world,” said Manny Medina, chief executive officer and co-founder at Outreach. “Over the past two years, we opened our UK office and Prague innovation centre, and launched a series of EMEA-focused features, including support in 18 languages and multiple currencies, as well as local schedule-based sequence setup to allow for different workweek configurations and holiday support. Our new data centre is the latest addition to our ongoing support for our European customers so they can capitalise on the full potential of our sales execution products and services.”

Outreach is committed to meeting rigorous data security and data privacy requirements as supported by key independent third party certifications. The Outreach Sales Execution Platform already meets key requirements of the EU and UK GDPR. Outreach is also one of the first within its category to meet ISO 27701 data privacy certification to demonstrate compliance with GDPR and other data protection regulations. The additional provision of a data centre within the EU ensures that businesses operating in the EU that require data residency within the same geography as part of the security and privacy policies can do so using Outreach Engage.

About Outreach

Outreach is the sales execution platform helping revenue organizations deliver efficient, predictable growth. We are helping organizations achieve their growth potential by delivering sales execution workflows that leverage artificial intelligence and machine learning to close execution gaps across the entire sales cycle, from prospecting to deal management to forecasting. Outreach is the only company to offer sales engagement, revenue intelligence, and revenue operations together in one platform. More than 5,500 companies, including Zoom, Adobe, Okta, DocuSign, and SAP, depend on Outreach to power their revenue organizations. Outreach is a privately held company based in Seattle, Washington, with offices worldwide. To learn more, please visit

Africa Press Releases South Africa

La nouvelle étude de McKinsey & Company montre que le métavers pourrait atteindre une valeur de 5 billions de dollars d’ici 2030

Le rapport « Value Creation in the Metaverse » examine l’impact mondial massif du métavers sur les secteurs et les entreprises clés

NEW YORK et LONDRES et PARIS, 15 juin 2022 (GLOBE NEWSWIRE) — McKinsey & Company a publié son nouveau rapport intitulé « Value creation in the metaverse » (création de valeur dans le métavers), qui montre que le métavers est peut-être trop important pour être ignoré. Les prévisions préliminaires de McKinsey montrent que le métavers a le potentiel de croître jusqu’à 5 billions de dollars en valeur d’ici 2030. Elles montrent que le commerce électronique est la force économique la plus importante (2,6 billions de dollars), devançant des secteurs tels que l’apprentissage virtuel (270 milliards de dollars), la publicité (206 milliards de dollars) et le jeu (125 milliards de dollars).

Alors que les entreprises de toutes formes et tailles cherchent à entrer dans le métavers, ce rapport détaillé fournit une vision claire de ce que le métavers est et n’est pas, de ce que font les précurseurs, de ce qui alimente l’investissement et du potentiel des entreprises de consommation et B2B.

Le rapport s’appuie sur de multiples informations et analyses exclusives, y compris une enquête menée auprès de plus de 3 400 consommateurs et cadres sur l’adoption du métavers, son potentiel et son impact probable sur le comportement. Les chercheurs ont également interrogé des constructeurs de métavers et des experts de l’industrie.

« Le métavers représente un point d’inflexion stratégique pour les entreprises, et il représente une opportunité significative d’influencer notre façon de vivre, de nous connecter, d’apprendre, d’innover et de collaborer », a déclaré Eric Hazan, associé principal de McKinsey & Company. « Nous avons pour ambition d’aider les leaders des entreprises de consommation et B2B à mieux comprendre son pouvoir et son potentiel, à identifier les impératifs stratégiques et à agir comme une force pour son évolution. »

Ce qui alimente l’investissement dans le métavers
Déjà cette année, les entreprises, les sociétés de capital-risque et les sociétés de capital-investissement ont investi plus de 120 milliards de dollars dans le métavers, soit plus du double des 57 milliards de dollars investis sur l’ensemble de l’année dernière.

Plusieurs facteurs stimulent l’enthousiasme des investisseurs :

  • les progrès technologiques continus dans l’infrastructure nécessaire pour alimenter le métavers
  • les vents contraires démographiques
  • le marketing et l’engagement de plus en plus dirigés par les consommateurs
  • une disponibilité accrue sur le marché à mesure que les utilisateurs explorent la version actuelle du métavers, qui est largement axée sur les jeux, tandis que des applications émergent dans les domaines de la socialisation, du fitness, du commerce, de l’apprentissage virtuel et d’autres utilisations

Déjà, plus de trois milliards de joueurs dans le monde ont accès à différentes versions du métavers.

« Bien que l’idée de se connecter virtuellement évolue depuis des décennies, elle est désormais de plus en plus réelle, ce qui signifie que les gens réels l’utilisent et dépensent de l’argent réel et que les entreprises misent gros », a déclaré Lareina Yee, associée principale de McKinsey & Company. « Pourtant, avec cet intérêt croissant, il a été difficile de séparer le battage médiatique de la réalité. Il convient de rappeler que bien que le renversement du premier boom de la bulle technologique ait entraîné la disparition de dizaines d’entreprises, Internet lui-même n’a cessé de prendre de l’ampleur, donnant lieu à de nouveaux arrivants. »

Les consommateurs s’impliquent déjà dans le métavers
Les consommateurs sont déjà là. L’étude de McKinsey montre que les consommateurs sont ravis de passer de la vie au métavers, avec près de six consommateurs sur dix (59 %) préférant au moins une expérience métavers à son alternative physique.

Parmi ces consommateurs, certains types d’activités se démarquent par leur préférence dans le monde immersif :

  • achats, achat de biens physiques ou virtuels (79 %)
  • participation à des événements sociaux virtuels ou des jeux sociaux (78 %)
  • exercice en utilisant la réalité virtuelle (76 %)

Les hauts dirigeants pensent que le métavers aura un impact significatif sur leur secteur d’activité
Les chefs d’entreprise voient le potentiel du métavers stimuler l’impact et la croissance des marges. 95 % des dirigeants affirment s’attendre à ce que le métavers ait un impact positif sur leur industrie dans un délai de cinq à dix ans, 31 % déclarant que le métavers changera fondamentalement la façon dont leur secteur opère. Plus important encore, un quart des dirigeants s’attendent à ce que la technologie du métavers stimule plus de 15 % de la croissance de la marge totale de leur organisation au cours des cinq prochaines années.

« Le métavers nous a mis à l’aube de la prochaine vague de rupture numérique », a déclaré Tarek Elmasry, associé principal de McKinsey & Company. « C’est transformateur. Cela aura probablement un impact majeur sur notre vie commerciale et personnelle, c’est pourquoi les entreprises, les décideurs politiques, les consommateurs et les citoyens voudront peut-être explorer et comprendre autant qu’ils le peuvent ce phénomène, la technologie qui le sous-tend et les ramifications qu’il pourrait avoir pour nos économies et la société dans son ensemble. »

Pour plus d’informations et pour lire le rapport complet, veuillez cliquer ici.

À propos du rapport
McKinsey a interrogé plus de 3 400 consommateurs et cadres supérieurs en Asie-Pacifique, en Chine, en Europe et aux États-Unis pour mieux comprendre les habitudes des utilisateurs actuels du métavers, à savoir leurs motivations, ce qu’ils font et ce qu’ils espèrent faire. En analysant le potentiel de création de valeur et le paysage de l’investissement total du métavers, nous avons examiné les moteurs d’activité parmi les grandes sociétés, ainsi que les fonds de capital-risque et de capital-investissement. Nous avons examiné l’impact potentiel du métavers sur les secteurs les plus étroitement liés à sa technologie et à ses utilisations, en complétant notre travail par des recherches supplémentaires, des études de cas et des exemples concrets. Le rapport comprend également une analyse approfondie de cinq secteurs : l’habillement, la mode et le luxe ; les biens de consommation emballés ; les services financiers ; la vente au détail ; et les télécommunications, les médias et la technologie.

À propos de McKinsey & Company
McKinsey & Company est une société mondiale de conseil en gestion déterminée à aider les organisations à réaliser une croissance durable et inclusive. Nous travaillons avec des clients des secteurs privé, public et social pour résoudre des problèmes complexes et créer un changement positif pour toutes leurs parties prenantes. Nous combinons des stratégies audacieuses et des technologies de transformation pour aider les organisations à innover de manière plus durable, à obtenir des gains durables en termes de performance et à former des effectifs qui prospèreront pendant cette génération et celles qui suivront.

À propos de Growth, Marketing & Sales, McKinsey & Company
La mission de McKinsey Growth, Marketing & Sales est d’aider les chefs de file des clients consommateurs et inter-entreprises à créer une croissance qui compte par le biais de transformations significatives et de profits axés sur le marketing. Cette pratique aide ses clients à définir leur orientation stratégique, à développer leurs capacités de marketing et de vente et à connecter leur organisation pour réaliser le plein potentiel des opportunités omnicanales d’aujourd’hui. Les clients bénéficient de l’expérience de McKinsey dans les domaines clés de la croissance, du marketing et des ventes tels que la stratégie de croissance, l’image de marque, la connaissance des clients, le retour sur investissement du marketing, le marketing numérique, la CLM, les prix, les ventes et la gestion des canaux.

Pour tout complément d’information, veuillez contacter
Contact médias USA : MaryLiz Ghanem, DiGennaro Communications,, +1 917 518 8422

Contact médias Royaume-Uni : Ruth Jones, 3THINKRS,, +44 0208 0872843

Africa Press Releases South Africa

Nova pesquisa da McKinsey & Company revela que o valor do metaverso pode alcançar US $ 5 trilhões até 2030

O relatório ‘Criação de Valor no Metaverso’ examina o impacto massivo e global do metaverso nos principais setores e empresas

NOVA YORK, LONDRES e PARIS, June 15, 2022 (GLOBE NEWSWIRE) — A McKinsey & Company publicou seu novo relatório “Criação de valor no metaverso”, que mostra que o metaverso pode ser grande demais para ser ignorado. A previsão preliminar da McKinsey indica que o valor do metaverso tem o potencial de alcançar US $ 5 trilhões até 2030. A pesquisa mostra o comércio eletrônico como a maior força econômica (US $ 2,6 trilhões), à frente de setores como aprendizagem virtual (US $ 270 bilhões), publicidade (US $ 206 bilhões) e games (US $ 125 bilhões).

Empresas de todas as formas e tamanhos estão querendo entrar no metaverso e este extenso relatório fornece uma visão clara do que o metaverso é e não é, o que os pioneiros estão fazendo, o que está incentivando o investimento e o potencial para empresas de consumo e B2B.

O relatório baseia-se em vários insights e análises proprietárias, incluindo uma pesquisa com mais de 3.400 consumidores e executivos sobre a adoção do metaverso, seu potencial e seu provável impacto no comportamento. Os pesquisadores também entrevistaram criadores do metaverso e especialistas da indústria.

“O metaverso representa um ponto de inflexão estratégico para as empresas e representa uma oportunidade significativa de influenciar a maneira como vivemos, nos conectamos, aprendemos, inovamos e colaboramos”, disse Eric Hazan, sócio sênior da McKinsey & Company. “Nossa ambição é ajudar os líderes de empresas de consumo e B2B a entender melhor seu poder e potencial, identificar imperativos estratégicos e atuar como uma força para sua evolução.”

O que está incentivando o investimento metaverso
Organizações e empresas de capital de risco e de private equity investiram somente este ano mais de US $ 120 bilhões no metaverso – mais do que o dobro dos US $ 57 bilhões investidos em todo o ano passado.

Vários fatores estão impulsionando esse entusiasmo por parte dos investidores:

  • avanços tecnológicos contínuos em toda a infraestrutura necessária para alimentar o metaverso
  • demografia positiva
  • marketing e engajamento cada vez mais liderados pelo consumidor
  • aumento do preparo do mercado para atender os usuários que estão explorando a versão atual do metaverso, que em grande parte está sendo impulsionada pelos games, enquanto os aplicativos estão tendo impulso na socialização, fitness, comércio, aprendizagem virtual e outros usos

Mais de três bilhões de gamers em todo o mundo já têm acesso a diferentes versões do metaverso.

“Embora a ideia de conexão virtual tenha surgido há décadas, ela está cada vez mais real, o que significa que as pessoas estão usando e gastando dinheiro real e as empresas estão apostando muito nisso”, disse Lareina Yee, sócia sênior da McKinsey & Company. “No entanto, esse interesse crescente tornou difícil separar o que é real e o que não é real. Vale lembrar que, embora o primeiro boom das empresas tenha resultado no desaparecimento de dezenas de empresas, a própria internet cresceu cada vez mais com a entrada de novos participantes.”

Os consumidores já estão envolvidos no metaverso
Os consumidores já estão participam deste universo. A pesquisa da McKinsey mostra que os consumidores estão animados com a transição da vida para o metaverso, com quase seis em cada dez (59%) consumidores preferindo pelo menos uma experiência de metaverso em vez da sua alternativa física.

Dentre esses consumidores, certos tipos de atividades se destacam por serem as mais preferidas no mundo imersivo:

  • compras-compra de bens físicos ou virtuais (79%)
  • participação de eventos sociais virtuais ou games sociais (78%)
  • exercício usando realidade virtual (76%)

A liderança sênior acredita que o metaverso terá um impacto significativo no seu setor
Os líderes empresariais veem o potencial do metaverso para impulsionar o impacto e o crescimento da margem. Noventa e cinco por cento dos líderes dizem que esperam que o metaverso tenha um impacto positivo na sua indústria dentro de cinco a dez anos, com 31 por cento dizendo que o metaverso mudará fundamentalmente a maneira como sua indústria opera. Mais significativamente, um quarto dos líderes espera que a tecnologia metaverso conduza mais de 15% do crescimento da margem total da sua organização nos próximos cinco anos.

“O metaverso nos colocou no auge da próxima onda de disrupção digital”, disse Tarek Elmasry, sócio sênior da McKinsey & Company. “É um fenômeno transformador. Isso provavelmente terá um grande impacto nas nossas vidas comerciais e pessoais, e é por isso que empresas, criadores de políticas, consumidores e cidadãos podem querer explorar e entender o máximo que puderem sobre esse fenômeno, a tecnologia que o sustentará e as ramificações que isso poderia ter nas nossas economias e sociedade em geral.”

Para mais informações e para ler o relatório completo, clique aqui.

Sobre o relatório
A McKinsey fez uma pesquisa com mais de 3.400 consumidores e executivos seniores em toda a Ásia-Pacífico, China, Europa e Estados Unidos para obter informações sobre os hábitos dos usuários atuais do metaverso – suas motivações, o que eles estão fazendo e o que esperam fazer. Ao analisar o potencial de criação de valor e o cenário de investimento total do metaverso, examinamos os condutores de atividades das principais corporações, capital de risco e fundos de capital privado. Examinamos o impacto potencial do metaverso nos setores mais intimamente ligados à sua tecnologia e usos, complementando nosso trabalho com pesquisas adicionais, estudos de caso e exemplos do mundo real. O relatório também inclui uma análise aprofundada de cinco indústrias: vestuário, moda e luxo; bens de consumo embalados; serviços financeiros; varejo; e telecomunicações, mídia e tecnologia.

Sobre a McKinsey & Company
A McKinsey & Company é uma empresa global de consultoria em gestão comprometida em ajudar as organizações a alcançar um crescimento sustentável e inclusivo. Trabalhamos com clientes nos setores privado, público e social para resolver problemas complexos e criar mudanças positivas para todos os seus stakeholders. Combinamos estratégias ousadas e tecnologias transformadoras para ajudar as organizações a inovar de forma mais sustentável, alcançar ganhos duradouros de desempenho, e construir forças de trabalho que venham a prosperar nesta geração e na próxima.

Sobre o Crescimento, Marketing e Vendas da McKinsey
A missão da McKinsey Growth, Marketing & Sales é ajudar os líderes de clientes consumidores e business-to-business a criar um Crescimento Importante por meio de transformações significativas e lucro orientado por marketing. Ela ajuda nossos clientes a definir sua direção estratégica, desenvolver sua capacidade de marketing e vendas, e conectar sua organização para realizar todo o potencial das oportunidades omnicanal de hoje. Os clientes se beneficiam da experiência da McKinsey nas principais áreas de crescimento, marketing e vendas, como estratégia de crescimento, branding, insights do cliente, ROI de marketing, marketing digital, CLM, preços e gerenciamento de vendas e canais.

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