Obi Mobile Starts East African Push From Tanzania (

Obi Mobiles, the new smartphone brand co-founded by veteran marketer and former Apple CEO John Sculley, is eyeing the East African market.
The aim of capturing 5% market share by the end of this year.
Speaking to East African Business Week in Dar es Salaam last week that Obi Tanzania’s Managing Director, Mr Amit Rupchandani said that the mobile firm is preparing an ambitious to launch its product in Tanzania and other countries in the East Africa including Mozambique and Southern Africa.
He said that a new entrant in the consumer technology sector, Obi Mobiles is a venture of Sculley’s Toronto based investment and Acquisition Company, inflexionpoint; it marked its global launch in India, followed by the Middle East markets 2014.
Mr Rupchandani added that the brand, which aims to attract the growing segment of young and trendy smartphones users, confirmed that Tanzania is an important market in Obi’s rapid global expansion strategy.
“Following our successful launches in India and the Middle East, Obi Mobiles plans substantial investments in to the Tanzania smartphone market.
“The African markets present a huge opportunity for new smartphone devices, with a growing population of technology and fashion savvy youth. Consumers today want the best feature rich smartphone experience at desirable price points, without compromising on quality,” he said.
He said having launched in India and the Middle East, with a better than anticipated response, has helped them to set the pace for the Obi expansion blueprint and expanding their strategy of effective brand building and marketing.
Rupchandani said the phone is designed to capture the minds of the younger demographic.
The promoters say Obe devices are packed with style and superior features and the range includes mobile devices that run on the Android kit kat platform.
Source: Business